ACP CTE Marketing

Syllabus

  1. General Course Information

Course Code: 05070

Course Title:  CTE Marketing 1

Department: Career & Technical Education (CTE)

School Level: High School

Grade Level: 10, 11, 12

Primary Credit Type: Elective

Prerequisites: None

Duration:  1 semester

Credits per Duration: 5

Maximum Duration: 1 semester

Grading: Standard or Advanced Credit Pathway/ DPS Standard

  1. Course Description – Marketing Education focuses on the foundations of marketing, selling, and economic foundations. Employability skills, interpersonal skills, and life skills are also emphasized. Career opportunities in marketing are explored.

III. Course Outline

  1. Intro to Marketing
  2. Define marketing
  3. Explain the 4 Foundations of Marketing
  4. Understand the marketing concept
  5. Describe the concept of market
  6. Describe market share
  7. Define Target Market
  8. List the components of Marketing Mix
  9. Marketing Plan
  10. Conduct a SWOT analysis
  11. Explain the basic elements of a marketing plan
  12. Explain the concept of market segmentation
  13. Analyze a Target Market
  14. Free Enterprise System
  15. Explain the characteristics of a free enterprise system
  16. Recognize the difference between profit and nonprofit organizations
  17. Distinguish between the private and public sectors
  18. Sales Unit
  19. ID the 7 steps in the sales process
  20. ID ways to prepare for selling
  21. Demonstrate appropriate techniques to initiate a sale and determine customer needs
  22. Handle customer objections during the selling process
  23. Demonstrate effective suggestion selling and closing the sale techniques
  24. Perform the math procedures of retail and business to business transactions
  25. Perform a sales presentation
  1. Standards and Assessments Coding

CTE Content Standard

  1. 01 Academic Foundations: Solve mathematical problems to obtain information for marketing decision-making.

MKTC.01.01     Employ numbers and operations in marketing.

Evidence outcomes – Student can:

MKTC.01.01.b Employ mathematical operations.

MKTC.01.01.c Perform computations successfully.

MKTC.01.01.d Predict reasonable estimations.

  1. 05 Communications: Obtain and convey ideas and information in marketing to facilitate business operations.

MKTC.05.01     Read to acquire meaning from written material and to apply the information to marketing tasks.

Evidence outcomes – Student can:

MKTC.05.01.a Identify sources that provide relevant, valid written material.

MKTC.05.01.b Extract relevant information from written materials.

MKTC.05.01.c Apply written directions to achieve tasks.

MKTC.05.02    Apply active listening skills in marketing.

Evidence outcomes – Student can:

MKTC.05.02.b Follow oral directions.

MKTC.05.02.c Demonstrate active listening skills.

MKTC.05.03    Apply verbal skills in performing marketing activities.

Evidence outcomes – Student can:

MKTC.05.03.b Ask relevant questions.

MKTC.05.03.c Interpret others’ nonverbal cues.

MKTC.05.03.d Provide legitimate responses to inquiries.

MKTC.05.03.i Participate in group discussions.

MKTC.05.03.j Make oral presentations.

MKTC.05.04    Record information when performing marketing activities.

Evidence outcomes – Student can:

MKTC.05.04.a Utilize note-taking strategies.

MKTC.05.07    Communicate effectively with customers to foster positive relationships that enhance company image.

Evidence outcomes – Student can:

MKTC.05.07.c Respond to customer inquiries.

MKTC.05.08    Use communication skills to influence others.

Evidence outcomes – Student can:

MKTC.05.08.a Persuade others.

MKTC.05.08.b Demonstrate negotiation skills.

  1. 06 Information Technology Applications: Apply technological tools in marketing to expedite workflow.

MKTC.06.01     Utilize information-technology tools in marketing.

Evidence outcomes – Student can:

MKTC.06.01.d Use basic operating systems.

MKTC.06.01.h Demonstrate basic web-search skills.

MKTC.06.01.i Demonstrate basic word processing skills.

MKTC.06.01.j Demonstrate basic presentation applications.

MKTC.16.03     Develop personal traits to foster career advancement in marketing.

Evidence outcomes – Student can:

MKTC.16.03.b Exhibit a positive attitude.

MKTC.16.03.c Exhibit self-confidence.

MKTC.16.03.d Demonstrate interest and enthusiasm.

MKTC.16.03.e Demonstrate initiative.

  1. 17 Technical Skills: Understand tools and strategies used to access, process, maintain, evaluate, and disseminate marketing information to assist with business decision-making.

MKTC.17.01      Use information literacy skills in marketing.

Evidence outcomes – Student can:

MKTC.17.01.a   Assess information needs.

MKTC.17.01.b Obtain needed information efficiently.

MKTC.17.01.d Apply information to accomplish a task.

MKTC.17.05     Utilize project-management skills in marketing.

Evidence outcomes – Student can:

MKTC.17.05.b Identify resources needed for project.

MKTC.17.05.c Develop project plan.

  1. 21 Technical Skills: Understand tools and strategies used to access, process, maintain, evaluate, and disseminate marketing information to assist with business decision-making.

MKTC.21.01      Utilize planning tools to guide organization’s/ department’s activities.

Evidence outcomes – Student can:

MKTC.21.01.d Conduct an organizational SWOT.

  1. 25 Technical Skills: Understand the concepts and strategies utilized to determine and target marketing strategies to a select audience.

MKTC.25.01     Employ marketing information to develop a marketing plan.

Evidence outcomes – Student can:

MKTC.25.01.d Identify market segments.

MKTC.25.01.e Select target market.

MKTC.25.01.j   Conduct SWOT analysis for use in the marketing planning process.

  1. 29 Technical Skills: Determine client needs and wants and respond through planned, personalized communication to influences purchase decisions and enhances future business opportunities.

MKTC.29.02    Acquire product knowledge to communicate product benefits to ensure appropriateness of product for the customer.

Evidence outcomes – Student can:

MKTC.29.02.a Acquire product information for use in selling.

MKTC.29.02.b Analyze product information to identify product features and benefits.

Postsecondary & Workforce Readiness and Essential Skills

  1. 01 Academic Foundations: Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education opportunities within a career cluster.

ESSK.01.02       Demonstrate language arts knowledge and skills required to pursue the full-range of post-secondary and career opportunities.

Evidence outcomes – Student can:

ESSK.01.02.a    Model behaviors that demonstrate active listening.

ESSK.01.02.b    Adapt language for audience, purpose, and situation. (i.e. diction/structure, style).

ESSK.01.02.c    Organize oral and written information.

ESSK.01.02.d    Compose focused copy for a variety of written documents such as agendas, audio-visuals, bibliographies, drafts, forms/documents, notes, oral presentations, reports, and technical terminology.

ESSK.01.02.e    Edit copy to create focused written documents such as agendas, audiovisuals, bibliographies, drafts, forms/documents, notes, oral presentations, reports, and technical terminology.

  1. 02 Communications: Use oral and written communication skills in creating, expressing, and interpreting information and ideas including technical terminology and information.

ESSK.02.01       Select and employ appropriate reading and communication strategies to learn and use technical concepts and vocabulary in practice.

Evidence outcomes – Student can:

ESSK.02.01.d    Interpret information, data, and observations to apply information learned from reading to actual practice.

ESSK.02.01.e    Transcribe information, data, and observations to apply information learned from reading to actual practice.

ESSK.02.01.f     Communicate information, data, and observations to apply information learned from reading to actual practice.

ESSK.02.03      Locate, organize and reference written information from various sources to communicate with coworkers and clients/participants.

Evidence outcomes – Student can:

ESSK.02.03.b   Organize information to use in written and oral communications.

ESSK.02.03.c   Reference the sources of information.

ESSK.02.06      Develop and deliver formal and informal presentations using appropriate media to engage and inform audiences.

Evidence outcomes – Student can:

ESSK.02.06.a   Prepare oral presentations to provide information for specific purposes and audiences.

ESSK.02.06.b   Identify support materials that will enhance an oral presentation.

ESSK.02.06.c   Prepare support materials that will enhance an oral presentation.

ESSK.02.06.d   Deliver an oral presentation that sustains listeners’ attention and interest.

ESSK.02.06.e   Align presentation strategies to the intended audience.

ESSK.02.06.f    Implement multi-media strategies for presentations.

 

Academic Alignment with Math, Science, Reading, Writing and Communication (CCSS, CAS)

RWC10-GR.10-S.4-GLE.1-EO.b Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation. (CCSS: W.9-10.8)
RWC10-GR.9-S.1-GLE.1-EO.b Use verbal and nonverbal techniques to communicate information
RWC10-GR.11-S.4-GLE.1-EO.a Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation. (CCSS: W.11-12.7)
RWC10-GR.12-S.1-GLE.1-EO.b Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest. (CCSS: SL.11-12.5)
RWC10-GR.11-S.1-GLE.1-EO.b Deliver formal oral presentations for intended purpose and audience, using effective verbal and nonverbal communication
RWC10-GR.9-S.1-GLE.2-EO.d Ask clarifying questions
RWC10-GR.12-S.1-GLE.1-EO.e Choose specific words and word order for intended effect and meaning
RWC10-GR.11-S.3-GLE.3-EO.e Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information. (CCSS: W.11-12.6)

  Note: The above standards are the minimal standards that are taught in this course in order to receive credit. Teacher(s) are highly encouraged to include more standards if the class time allows as times varies in each school setting.

Additional Course Information

Fees: To be determined by the School

Materials: To be determined by the School

Textbooks: To be determined by the School

Resources: To be determined by the School